"The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink."

Author: George Orwell

Notes: [1903 1950], George Orwell was the pen name of Eric Arthur Blair, who was an English author and journalist. His work is known for its keen intelligence and wit, profound awareness of social injustice, and an intense opposition to totalitarianism. He is best known for the satirical novella Animal Farm (1945) and the dystopian novel Nineteen Eighty-Four (published in 1949) they have together sold more copies than any two books by any other twentieth-century author.