| Quotations - Sell |
[Quote No.29255] Need Area: Work > Sell
"Being able to sell with words will bring you much more than money. It will bring you a lifetime of interesting work, enjoyable experiences, and unlimited challenges." - Michael Masterson
Successful entrepreneur
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[Quote No.29270] Need Area: Work > Sell
"A frank pleasant manner will often clench a bargain more effectually than a half per cent." - Sir John Lubbock
(1834 – 1913), English banker, statesman, and naturalist. As a member of Parliament from 1870, he introduced many reform bills, especially in banking. His scientific contributions were in entomology and anthropology and include his ‘Prehistoric Times’ (1865), long used as a textbook in several languages; popular works include ‘Ants, Bees, and Wasps’ (1882) and ‘The Pleasures of Life’ (2 vol., 1887–89). Quote from his essay 'Tact'.
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[Quote No.29297] Need Area: Work > Sell
"Attitude is a little thing that makes a big difference!!" - Winston Churchill
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[Quote No.29353] Need Area: Work > Sell
"Subtlety may deceive you; integrity never will!" - Oliver Cromwell
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[Quote No.29355] Need Area: Work > Sell
"Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward." - Robert W. Sarnoff
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[Quote No.29391] Need Area: Work > Sell
"Success is 99 percent failure!" - Soichiro Honda
Japanese businessman and founder of Honda Motor Corp.
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[Quote No.29396] Need Area: Work > Sell
"If opportunity doesn't knock, build a door.
" - Milton Berle
(1908 - ), American actor and entertainer
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[Quote No.29435] Need Area: Work > Sell
"All human activity is prompted by desire." - Bertrand Russell
(1872 - 1970), English philosopher and mathematician
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[Quote No.29436] Need Area: Work > Sell
"A good listener tries to understand what the other person is saying. In the end he may disagree sharply, but because he disagrees, he wants to know exactly what it is he is disagreeing with. [In fact he wants to understand what motivates the other person, because this is the only thing that will help him better understand and thereby more politely and effectively guide and serve the other person's best interests]" - Kenneth A. Wells
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[Quote No.29444] Need Area: Work > Sell
"Always have your hook baited, in the pool you least think, there will be a fish." - Ovid
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[Quote No.29457] Need Area: Work > Sell
"If you have made a good presentation and the prospects are satisfied that the benefits offered will improve their situation, and are believable, any further presentation is overselling. Overselling can create, in the mind of the prospects, a feeling of disbelief as to the validity of the owner benefits. It can also result in the loss of favorable attention because excessive repetition of benefits and use of other motivational tools can lead to boredom or confusion, which, in turn, causes an unfavorable emotional reaction." - Judy A. Siguaw and David C. Bojanic
From their textbook 'Hospitality Sales: Selling Smarter'.
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[Quote No.29492] Need Area: Work > Sell
"When people talk, listen completely. Most people never listen. [and therefore never understand what really drives the other person.]" - Ernest Hemingway
American novelist, writer and journalist
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[Quote No.29551] Need Area: Work > Sell
"We must not only strike the iron while it is hot, we must strike it until it is hot." - Tom Sharp
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[Quote No.29578] Need Area: Work > Sell
"I have no expectation of making a hit every time I come to bat." - Franklin D. Roosevelt
American President
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[Quote No.29654] Need Area: Work > Sell
"A man [or woman] always has two reasons for doing anything: a good [sounding] reason and the real reason." - J.P. Morgan
Famous American Wall Street banker
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[Quote No.29655] Need Area: Work > Sell
"Whenever you make a claim or special offer in your advertising, come up with an honest reason why, and then state it sincerely. You'll sell many more products this way. [It provides the customer with a logical reason to back up an emotional buying decision.]" - Maxwell Sackheim
originator of the book-of-the-month concept
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[Quote No.29710] Need Area: Work > Sell
"When trying to explain your proposition, make sure that your
- Manner is polite and friendly
- Information is clear and balanced
- Benefits are obvious and compelling
- Product is objectively differentiated from alternatives
- Testimonials and other word-of-mouth are provided and believable
- Trial is made easy
- Guarantees are ironclad and generous" - Seymour@imagi-natives.com
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[Quote No.29725] Need Area: Work > Sell
"A prudent question is one half of wisdom." - Francis Bacon
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[Quote No.29726] Need Area: Work > Sell
"An ounce of emotion is equal to a ton of facts." - John Junor
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[Quote No.29792] Need Area: Work > Sell
"The purpose of a man's heart are deep waters, but a man of understanding draws them out." - Bible
James 1:19
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[Quote No.29802] Need Area: Work > Sell
"I find it useful to remember that everybody lives by selling something." - Robert Louis Stevenson
Famous author
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[Quote No.29803] Need Area: Work > Sell
"The first thing to remember in selling anything to anybody is that the sale, as so many great salespeople over the years have said, starts in your own mind... Once you're firmly committed to the idea of what it is you want to pass on to others, the actual work of passing it on to others will go easier and more quickly." - Jeff Davidson
Sales trainer
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[Quote No.29843] Need Area: Work > Sell
"Selling taught me the following valuable lessons:
-Every valuable human activity involves the buying and selling of ideas.
-Those things we think are valuable - from saving rain forests to Gucci shoes - are the result of ideas we have 'bought' at one time or another.
-Except for the provision of very basic human needs, most of human culture is about this interchange of money and ideas.
What I'm saying... is that you can't escape selling if you want to be successful. Even Michael Jordan and Tiger Woods, two of the most talented athletes of all time, earn their livings by selling ideas. (In their cases, they sell the idea that their endorsements are worth millions of dollars.)
So don't be down on selling. Be happy that you know how to do it. Just apply what you know to selling ideas that you like - ideas that inspire you." - Michael Masterson
Highly successful entrepreneur
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[Quote No.29853] Need Area: Work > Sell
"The Simple Secret That Turns Good Copy Into GREAT Copy:
[Always remember what Robert Collier said, 'There are certain prime human emotions with which the thoughts of all of us are occupied a goodly part of the time. Tune in on them, and you have your reader's attention. Tie it up to the thing you have to offer, and you are sure of his interest.']
In the 37-plus years since I created my first direct-response sales copy, I've written considerably more than a thousand direct-response ads, television spots, and mail pieces. And over the years, as I studied the results of those efforts, my approach to strategizing and creating sales promotions began to evolve.
Today, my work process is very different than it was in the early years. My first thought is no longer about product benefits or even the product's USP (unique selling proposition). Nor do I begin each project by thinking about all the rational 'reasons why' my prospect should buy.
Please don't get me wrong. It's not that I've discarded any of these techniques. They still have prominent places in every promotion I create. But something else has risen to the top of my list - and that change has produced the closest thing to sales miracles I have ever witnessed.
What Could Possibly Be BETTER Than Leading With a Tangible Benefit?
Early in my copywriting career, I held down a part-time job in a printing plant. But this wasn't just any printing plant. Its forte was printing and mailing appeal letters for a national fundraising organization. And since I worked alone on the night shift, I had plenty of time to read every one of those 8-page letters.
They amazed me. At the time, I had no way of knowing the letters were being written by Richard Viguerie, Steve Winchell, and Jerry Huntsinger - top copywriters in the direct-mail fundraising industry. But I did know that they worked. They convinced people to donate tens of millions of dollars each year.
Poring over those letters while my folding machine thunked away all night long was a real eye opener. Whether by instinct or trial and error, these geniuses had figured out that to get a donor to write a check for a good cause, they needed to go beyond the intellect - beyond rational, 'reason-why' copy and beyond a snappy USP.
In short, they knew that they needed to stimulate powerful emotions - emotions that their prospects already had gurgling around inside them. And to do that, they had to begin at a different place: Not with the product, but with a clear understanding of the prospect's state of mind and how he already felt about the subject at hand.
Armed with this understanding, Viguerie, Winchell, and Huntsinger began every appeal ('sales') letter with a headline and opening that instantly activated their prospect's emotions and made it impossible for him to look away: A shot to the gut... a kick to the groin or a right hook to the Adam's apple. And once those copywriters had the prospect's resident emotions working for them, all they had to do was keep those emotions on their side until the prospect had become as passionate about the cause as the writer was - and the check had been written and mailed.
As I studied their letters, I realized something else:Viguerie, Winchell, and Huntsinger could have chosen the 'easy' way - to get rich by selling widgets that gave them dozens of tangible benefits to offer their prospects. But these geniuses had intentionally chosen to specialize in the fundraising field instead. Why?
Could it be that they believed starting with the prospect instead of the product - setting out to first identify and then activate the strongest emotions the prospect already has - might be a better way to go? And if so, I asked myself, 'What if you could do both at the same time?'
Instead of beginning with the product and merely trusting the prospect to respond positively to its benefits... what if I began by thinking about the prospect and how he must feel about the subject at hand - and then carefully crafted every part of my sales message to get those resident emotions working for me?
What if I began by selecting themes that connected most powerfully with those emotions? What if I added a kind of 'emotional overlay' to every headline, every opening, every credibility device, every product benefit, every offer, and every call to action?
Wouldn't the response be substantially better?
'Hmmmm...!'
The Outcome of a Struggle Between My Left Brain and My Right Brain Put Millions in My Pocket.
A decade after I left that printing plant, the 30-something version of myself sat down at a typewriter in a musty basement bedroom in Minneapolis. My mission: to write a promotion that would sell rare Morgan silver dollars to subscribers of 'The Money Advocate' investment newsletter.
'The Money Advocate' was published by a coin company; Security Coin & Bullion. And until I came along, they were doing just fine, using rational, left-brain, reason-why, benefit-oriented copy and a pretty good USP to sell about $360,000 worth of rare coins per month.
So there I sat, staring at a blank page, wondering how to begin.
My left brain, tuned into the classic advertising approach, wanted me to begin logically - by headlining and then focusing on the benefits of investing in rare coins. Meanwhile, Viguerie, Winchell, and Huntsinger were doing their dead-level best with my right brain to convince me to begin with the feelings my prospect most likely felt relative to my product: Lead with 'emotion... Emotion... EMOTION!'
So I sat there, turning that old Morgan silver dollar over and over in my hand. 'What is this, really?' I asked myself. 'Where did it come from? Where has it been? What does it symbolize?'
Suddenly, I was reminded of the movie Somewhere in Time - in which Christopher Reeve was magically transported through time after seeing the date on a coin. I thought... 'This isn't a coin, it's a TIME MACHINE!'
So I wrote...
'If these coins could talk, what wonderful stories would they tell?
'They would speak of a time gone by. Of the hardy prospectors who mined their silver. Of smoky saloons, honky-tonk pianos, raucous poker games, and painted ladies.
'They would speak of freedom. Independence. Honor. The code of the West.
'The Morgan silver dollar was there with Wyatt Earp and Doc Holliday at the gunfight in the O.K. Corral. And it was on the poker table when Wild Bill Hickock drew his 'dead man's hand' and succumbed to an assassin's bullet.
'They only look like beautiful and potentially profitable 'rare coin' investments. And while they are, they are also more: Each is a touchstone with our colorful, uniquely all-American history that you can hold in the palm of your hand.'
Then, just to appease my left brain (and to give my prospects' spouses a plausible reason why their significant others had succumbed), I included plenty of 'reasons why' buying those coins was the smartest thing they could do. After all - they were great investments!
That copy, a two-page flyer, mailed on January 1. Thirty days later, it had brought in $3.6 million in sales - 10 TIMES MORE than my client's purely rational, logic-based, greed-driven approach had ever generated in a single month.
And that was just the beginning. Within one year, my new approach had my client selling $16 million worth of rare coins each month, making him the single largest rare coin dealer in America - by far.
Flash-forward 10 more years...
I had just completed my second promotion for Health & Healing. The first had done gangbusters, generating eight times the response of any health package Phillips publishing had ever mailed. Now, it was time to write my headline (yes, I do it backward) - a way to 'grab prospects by the eyeballs' and compel them to open and read my sales copy.
Just to humor my left brain, I tapped out the word 'CURES.' After all - that was what my copy was packed with and promised more of.
But what kind of cures were these? Which strong emotion do these kinds of drug-free, surgery-free remedies trigger in my prospects?
'Well,' I thought, 'the medical industry doesn't want us to know about these alternatives, and even tries to silence people who recommend them. So they're... let's see... 'prohibited'? No... 'banned'? No... 'censored'? Not quite... 'forbidden'? No... wait a minute...
'YES! That's it! That's my headline! FORBIDDEN CURES!'
I loved the word 'forbidden.' It felt like a mischievous child trying something naughty for the first time. It also made me feel resentment toward the self-appointed, supposedly superior, paternalistic establishment that believes it's a better judge of what's right for me than I do. It made me feel bound and determined to not just break but shatter their stupid prohibitions!
And, of course, my right brain loved it, too.
When it mailed, the package beat my control so handily that Phillips's mail quantities reached six million pieces in each 60-day mail cycle. The royalties were so good, I took the rest of the year off and played on the beach.
Adding the right-brain/emotionally driven copy techniques practiced by the great fundraising copywriters to the left-brain benefit/reason-why/USP approach espoused by the world's greatest classic advertising copywriters... was, quite simply, the single greatest breakthrough of my career.
Maybe I would have caught on sooner if, early on, someone had shaken me by the shoulders, slapped me a couple of times, and said...
'People act on their emotions far more often than they do on their intellect alone.
'People buy for emotional reasons far more often than for merely rational ones.
'If you want people to act on your copy and buy your product, first determine how your prospect is likely feeling right now. Then, use your benefits as bridges to activate the emotions that will compel him to buy!'
Put Dominant Emotion Marketing to Work for You NOW!
My work process changed forever.
Instead of beginning like I once had (and as many copywriters still do) - by identifying product benefits - wouldn't it make sense for you to put the prospect and his most compelling emotions FIRST? Wouldn't it be better, for example, to...
1. Begin by figuring out what the prospect's resident emotions are regarding the things the product addresses...
2. Figure out which of those resident emotions are the strongest, most compelling, most 'dominant' in his or her life...
3. Identify the benefits your product offers that will most effectively enhance his strongest positive emotions and/or resolve his negative ones...
4. Address those benefits in ways that keep the prospect's most dominant emotions working with you - and never against you...
5. And, as you review and edit your sales copy, wouldn't it make sense to keep making this kind of emotional connection at every opportunity?" - Clayton Makepeace
Master copywriter, who publishes the highly acclaimed e-zine 'The Total Package' to help business owners and copywriters accelerate their sales and profits.
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[Quote No.30126] Need Area: Work > Sell
"Don't sit down and wait for the opportunities to come. Get up and make them!" - C. J. Walker
(1867 – 1919), American businesswoman, hair care entrepreneur, tycoon and philanthropist.
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[Quote No.30252] Need Area: Work > Sell
"[According to master copywriter and entrepreneur Michael Masterson, to give your best presentation in writing or verbally the opening should have three qualities:]
1-Language. (Does the language convey enthusiasm and excitement?)
2-Benefit. (Is the benefit big and sticky enough?)
3-Believability. (Do you believe it's for real?)
[In the rest of the presentation ensure] ...
it is balanced. A well-balanced promotion provides four things - what we call the Four-Legged Stool.
1. A benefit. (It makes a desirable promise.)
2. An idea. (It suggests something that distinguishes the product from its competitors.)
3. Credibility. (It establishes that the writer of the sales letter, the product, and the manufacturer of the product are reliable and trustworthy.)
4. A track record. (It proves that all the claims are true.)" - Michael Masterson
copywriter and entrepreneur
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[Quote No.30258] Need Area: Work > Sell
"You've got to ask! Asking is, in my opinion, the world's most powerful - and neglected - secret to success and happiness. [Don't ask - don't get!]" - Percy Ross
Successful businessman and famous philanthropist.
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[Quote No.30262] Need Area: Work > Sell
"If an eloquent speaker [especially one in a position of responsibility for example a salesperson or advisor] speak not the truth, is there a more horrid kind of object in creation?" - Thomas Carlyle
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[Quote No.30271] Need Area: Work > Sell
"When you show a man what he wants he will move heaven and earth to get it.
" - Frank Bettger
A professional baseball player who later overcame failure in a sales career to become a superstar. He wrote two excellent books about how he did this - 'How I Raised Myself from Failure to Success in Selling' and 'How I Multiplied My Income and Happiness in Selling'
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[Quote No.30272] Need Area: Work > Sell
"I no longer worry about being a brilliant conversationalist. I simply try to be a good listener. I notice that people who do that are usually welcome wherever they go.
" - Frank Bettger
A professional baseball player who later overcame failure in a sales career to become a superstar. He wrote two excellent books about how he did this - 'How I Raised Myself from Failure to Success in Selling' and 'How I Multiplied My Income and Happiness in Selling'
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[Quote No.30274] Need Area: Work > Sell
"Understate and over-prove." - Frank Bettger
A professional baseball player who later overcame failure in a sales career to become a superstar. He wrote two excellent books about how he did this - 'How I Raised Myself from Failure to Success in Selling' and 'How I Multiplied My Income and Happiness in Selling'.
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[Quote No.30298] Need Area: Work > Sell
"You can have everything in life you want, if you will just help other people get what they want." - Zig Ziglar
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[Quote No.30327] Need Area: Work > Sell
"Marketing is what gets you noticed." - Rowan Atkinson
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[Quote No.30328] Need Area: Work > Sell
"[A good way to increase sales] ... is to hook up with other businesses that attract the kind of customers you're looking for, but sell non-competing products or services.
Here are some of the basics for making 'piggyback' deals:
--Step 1: Search out and identify businesses with a customer base that would likely be interested in your product or service.
To find potential piggyback partners, you're going to have to do a little legwork (or phone work). If you are a masseuse, for instance, you might contact local gyms, sportswear shops, and beauty salons. If you are a party planner, you could contact paper goods stores, local bands, and event venues.
--Step 2: Do some research to determine the right person to contact at each of those businesses.
Usually, the best way to find out who you need to talk to in order to make a piggyback deal is to make a phone call and ask for the name of the person in charge of marketing. Depending on the industry you're in, you might also be able find the name you're looking for in a trade directory.
In my experience, it is easier to sell the idea of a piggyback venture if you are willing to speak to these people personally (by phone or by setting up a meeting). But if you're not comfortable doing that, a letter or e-mail will work. The important thing is to direct your inquiry to a specific person.
--Step 3: Create a detailed plan for getting the referrals.
When I promoted my ballroom dance lessons at bridal shows, I set up a TV and VCR that played a looping video showing me dancing with a partner, both of us dressed in formal wear. The video got people's attention. And when they stopped to get a closer look, I handed them my flyer and answered any questions they had. As for the flyers displayed in the bridal shops, I'd drop by once a week to replenish the supply.
This arrangement required almost no work on the part of the businesses I was piggybacking with - and that's exactly what you should aim for.
Let's say you have a pest control service. You want to piggyback with a landscaper, and you'd like him to include your flyers with his billing statements. If you tell him that you'll e-mail him a pdf file of your flyer so he can print it out and then have his people staple them to the bills... that probably won't sound very attractive. On the other hand, if you offer to drop by his office with a stack of printed flyers and staple them to the statements yourself, he'll be much more likely to agree to your deal.
It should sound like there's almost no downside for the other business. All they have to do is give you access to their customer base, and substantial extra profits will fall into their lap.
--Step 4: Draft a formal proposal that makes financial sense for both sides.
Before you can come up with proposal, you've got to figure out how much of a commission you can afford pay your piggyback partner - and you've got to make it worthwhile for them. In the case of my ballroom dance business, I gave the bridal shops 20 percent. (Had I offered them 50 cents per referral, they obviously wouldn't have been interested.) At the time, I was charging $50 an hour for a lesson. But, though I earned only $40 for each one-hour lesson that came from their referrals, it was still profitable for me.
Even when times are tough, you can still build a thriving business without investing a lot of capital. The 'Piggy Back Method' is just one of many low (or zero) cost ways to do it." - Paul Lawrence
Marketing consultant
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[Quote No.30334] Need Area: Work > Sell
"When writing a headline, tagline, or even if you're hanging a sign in front of your store, remember...
Read the copy and then imagine your prospective customer thinking 'And for me, that means....'
If the answer isn't a powerful benefit, then your copy is not doing its job." - Charlie Byrne
Marketing consultant
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[Quote No.30343] Need Area: Work > Sell
"You can't expect to hit the jackpot if you don't put a few nickels in the machine." - Flip Wilson
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[Quote No.30348] Need Area: Work > Sell
"How do you develop the skill of selling when you are 'wary' of selling...?
The first step is to understand that there are really two kinds of selling:
1. pushing people (to buy things they don't want)
2. helping people (to select those things they do want to buy)
Pushy salespeople - the telemarketer who calls you while you're eating dinner, the broker who calls you on the weekend with a 'hot deal,' the proverbial used-car salesman - take delight in persuading you to do what you don't want to do. Such salespeople see the selling process as a kind of battle where they bully and beat you into submission. It's an ego game for them, and your acquiescence - even if you really do want the product - is an indication of submission.
Such salespeople should be tarred and feathered, run out of town, dunked, and pilloried. They are the same people who delight in not letting you merge in traffic and cutting ahead of you in the supermarket line.
Helpful salespeople are actually more common than their obnoxious cousins.
If you understand that the job of a salesperson is to solve a customer's problem or help him meet a need, selling won't seem so odious to you.
Let's say your prospect's main concern is the future of his marriage. What you would do, in this case, is ask him questions about it and find out, in as much detail as possible, what his worries are. Having done this, you are then in a great position to address each one - to explain how your product can give him effective solutions. By driving home the benefits of your product that the prospect cares about, you are making a very strong sales presentation. You are telling him exactly what he wants to hear.
Remember - your prospect wants to be sold. So long as you help him understand how your product can help him achieve his desires or solve his problems, he will be prejudiced in your favor. You lose your prospect when you start talking about other things - your interests, for example, or product features that he doesn't really care about.
So don't sell him, help him. Begin by finding out what he wants and needs. And then (if and only if you can really help him), make the strongest, most specific case you can make to convince him that his desires will be achieved and his problems solved." - Michael Masterson
Successful entrepreneur
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[Quote No.30349] Need Area: Work > Sell
"Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence, and income." - Jay Abraham
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[Quote No.30426] Need Area: Work > Sell
"If you would persuade, you must appeal to interest rather than intellect." - Benjamin Franklin
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[Quote No.30452] Need Area: Work > Sell
"If you are not moving closer to what you want in sales (or in life), you probably aren't doing enough asking." - Jack Canfield
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[Quote No.30498] Need Area: Work > Sell
"The mind is not a vessel to be filled but a fire to be kindled." - Plutarch
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[Quote No.30526] Need Area: Work > Sell
"If you have integrity, nothing else matters.
If you don't have integrity, nothing else matters." - Alan Simpson
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[Quote No.30602] Need Area: Work > Sell
"The purpose of a business is to create a customer." - Peter F. Drucker
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[Quote No.30636] Need Area: Work > Sell
"Advertising is tough. Some copywriters spend days on a single headline, let alone body copy. Those not willing to put the time and effort into making a product or service come alive in the mind of the reader or viewer, who instead grasp at whatever unrelated bit of cleverness is rattling around their numb skulls at the time, are taking the easy way out." - Denny Hatch
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[Quote No.30707] Need Area: Work > Sell
"In a Smart Company, every employee clearly understands that his/her job exists for one reason and one reason only: to help marketing sell more, more, more!
--Accounting exists to ensure that the Marketing Department has the financial resources it needs to attract maximum numbers of new customers and to boost sales revenues.
--Human Resources exists to ensure that the Marketing Department has the best talent available and that supporting departments have what they need to help the department be more successful.
--Information Technology (IT) exists to give the Marketing Department the daily reports it needs to monitor and analyze the effectiveness of its strategies and tactics.
--The Legal Department exists to help marketers create promotions that are as effective as is humanly possible within established ethical and legal boundaries." - Clayton Makepeace
Marketing consultant
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[Quote No.30792] Need Area: Work > Sell
"A few lines of reasoning can change the way we see the world!" - Steven E. Landsburg
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[Quote No.30816] Need Area: Work > Sell
"Upsell. The moment someone places an order... that's when they are most likely to make another [related] purchase. You can take advantage of this by offering items related to what they just bought.
For example, offer a notebook to everyone who buys a pen from you, a multi-vitamin to everyone who buys an herbal supplement from you, an e-book to everyone who subscribes to your investment service. (You get the idea.) Doing this can greatly increase your average sale or transaction value." - David Cross
Marketing consultant
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[Quote No.30817] Need Area: Work > Sell
"No matter what product or service you sell, your competitors are selling something similar. To make sure your offer - and every aspect of your customers' experience - stands out from the pack... you should find out what they are up to.
Your first step is to collect your competitors' marketing materials. Find their print ads, call their 800 numbers, look at their websites, sign up for their newsletters, and read the sales letters they are going to start sending you. Among other things, you're looking for the quality of their copy, layout, format, benefits, offers, and pricing.
Then start buying their products. Keep track of any problems that crop up with your orders, how long it takes for your products to arrive, and how these companies follow up with you.
Compare what you learn about the way your competitors operate to what you are doing... and use that information to make your own efforts better." - Jason Holland
Marketing consultant
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[Quote No.30827] Need Area: Work > Sell
"You've got to get it in front of a stream of traffic that's hungry for what you're selling." - Gary Halbert
Marketing Consultant
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[Quote No.30887] Need Area: Work > Sell
"The mind is not a vessel to be filled but a fire to be kindled!" - Plutarch
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