| 36 of 36 results found for - "David Ogilvy" |
[Quote No.28776] Need Area: Body > General
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years." - David Ogilvy
(1911 – 1999), co-founder of the Ogilvy and Mather advertising agency.
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[Quote No.28980] Need Area: Money > Invest
"I always said that mega-mergers were for megalomaniacs." - David Ogilvy
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[Quote No.1862] Need Area: Work > Service
"Make the most of every crew member's talent and take advantage of every split-second opportunity to [improve and] speed up service.
" - David Ogilvy
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[Quote No.1442] Need Area: Work > Leadership
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
" - David Ogilvy
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[Quote No.1445] Need Area: Work > Leadership
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
" - David Ogilvy
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[Quote No.1446] Need Area: Work > Leadership
"Leaders grasp nettles.
" - David Ogilvy
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[Quote No.1447] Need Area: Work > Leadership
"Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
" - David Ogilvy
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[Quote No.1448] Need Area: Work > Leadership
"Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.
" - David Ogilvy
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[Quote No.8262] Need Area: Work > Leadership
"When people aren’t having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.
" - David Ogilvy
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[Quote No.8794] Need Area: Work > Leadership
"Hire people who are better than you are, then leave them to get on with it . . . . Look for people who will aim for the remarkable, who will not settle for the routine." - David Ogilvy
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[Quote No.47314] Need Area: Work > Leadership
"It is as difficult to sustain happy partnerships as to sustain happy marriages. The challenge can be met if those concerned practice these restraints:
1. Have clear-cut division of responsibility.
2. Don't poach on the other fellow's preserves.
3. Live and let live; nobody is perfect.
4. 'Why beholdest thou the mote that is in thy brother's eye, but considers not the beam that is in thine own eye?'
" - David Ogilvy
Famously successful advertising executive
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[Quote No.50903] Need Area: Work > Leadership
"Leaders grasp nettles." - David Ogilvy
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[Quote No.54501] Need Area: Work > Leadership
"When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants." - David Ogilvy
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[Quote No.72907] Need Area: Work > Leadership
"[Individualism, etc:] Tolerate genius. My observation has been that mediocre men [and women] recognize genius, resent it, [dislike that it is different] and feel compelled to destroy it. There are very few men [and women] of genius. But we need all we can find. Almost without exception, they are disagreeable. Don’t destroy them. They lay golden eggs [that improve society for us all].
" - David Ogilvy
Advertising executive
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[Quote No.33154] Need Area: Work > Team
"If each of us hires people smaller than we are, we shall become a company of dwarfs." - David Ogilvy
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[Quote No.54502] Need Area: Work > Team
"When someone is made the head of an office in the Ogilvy and Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants!" - David Ogilvy
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[Quote No.72908] Need Area: Work > Team
"[Individualism, etc:-] Tolerate genius. My observation has been that mediocre men [and women] recognize genius, resent it, [dislike that it is different] and feel compelled to destroy it. There are very few men [and women] of genius. But we need all we can find. Almost without exception, they are disagreeable. Don’t destroy them. They lay golden eggs [that improve society for us all].
" - David Ogilvy
Advertising executive
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[Quote No.1452] Need Area: Work > Make
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
" - David Ogilvy
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[Quote No.1455] Need Area: Work > Make
"You make the best products you can, and you grow as fast as you deserve to.
" - David Ogilvy
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[Quote No.1456] Need Area: Work > Make
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
" - David Ogilvy
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[Quote No.31244] Need Area: Work > Make
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace." - David Ogilvy
Famous advertising executive
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[Quote No.1441] Need Area: Work > Sell
"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
" - David Ogilvy
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[Quote No.1443] Need Area: Work > Sell
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
" - David Ogilvy
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[Quote No.1444] Need Area: Work > Sell
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
" - David Ogilvy
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[Quote No.1449] Need Area: Work > Sell
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
" - David Ogilvy
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[Quote No.1450] Need Area: Work > Sell
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
" - David Ogilvy
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[Quote No.1451] Need Area: Work > Sell
"The best ideas come as jokes. Make your thinking as funny as possible.
" - David Ogilvy
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[Quote No.1453] Need Area: Work > Sell
"What you say in advertising is more important than how you say it.
" - David Ogilvy
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[Quote No.1454] Need Area: Work > Sell
"You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.
" - David Ogilvy
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[Quote No.28773] Need Area: Work > Sell
"What really decides consumers to buy or not to buy is the content of your advertising, not its form." - David Ogilvy
(1911 – 1999), co-founder of the Ogilvy and Mather advertising agency. He has often been called 'The Father of Advertising' and was known for emphasizing fact-based, long copy to advance Albert Lasker's salesman-ship-in-print philosophy.
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[Quote No.28840] Need Area: Work > Sell
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace." - David Ogilvy
(1911 – 1999), co-founder of the Ogilvy and Mather advertising agency. He has often been called 'The Father of Advertising'.
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[Quote No.31009] Need Area: Work > Sell
"The more informative your advertising, the more persuasive it will be. [especially if you can find a quick, memorable visual, or verbally described, demonstration of how your product solves their problems and satisfies their needs as promised and better than your competitors.]" - David Ogilvy
Famous advertising executive
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[Quote No.34375] Need Area: Work > Sell
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create." - David Ogilvy
Famous advertising executive
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[Quote No.36883] Need Area: Work > Sell
"If it doesn't sell, it isn't creative." - David Ogilvy
(1911 - 1999). Advertising executive.
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[Quote No.41913] Need Area: Work > Sell
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom [of choice]." - David Ogilvy
Advertising executive
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[Quote No.42000] Need Area: Friends > General
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest! [Even so, it is deliberately allowed by the political lawmakers themselves. Why? What should it tell citizens about them if they have made it law that 'truth in advertising' must apply to every other organisation, except them?]." - David Ogilvy
Famous advertising agency owner and executive.
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