Imagi-Natives: ...for an imaginative life!

[Quote No.30954] Need Area: Work > Sell
"Personal, frequent contact with your customers and prospects is one of the best ways to sincerely build trust and solid relationships with them. Starting a free e-mail newsletter - filled with relevant, useful information and advice - is one way to do it. Then you have a better opportunity, either through advertising or personal recommendation, to be of service and meet a need they or their friends may have, when they have it. So everybody wins!" - Seymour@imagi-natives.com

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[Quote No.31009] Need Area: Work > Sell
"The more informative your advertising, the more persuasive it will be. [especially if you can find a quick, memorable visual, or verbally described, demonstration of how your product solves their problems and satisfies their needs as promised and better than your competitors.]" - David Ogilvy
Famous advertising executive
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[Quote No.31031] Need Area: Work > Sell
"You have to hunt for opportunity. It doesn't come knocking at your door. And one of the opportunities you should hunt for most aggressively is new markets." - Dan Kennedy
Markeying consultant
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[Quote No.31062] Need Area: Work > Sell
"The important thing [in life and sales especially] is to dare to dream big, then take [massive, consistent, imaginative and polite] action to make it come true." - Joe Girard
Holder of the Guiness Book of World Records title of the World's Greatest Salesperson, American sales trainer, author and lecturer
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[Quote No.31127] Need Area: Work > Sell
"You must consider the bottom line, but make it integrity before profits." - Denis Waitley

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[Quote No.31136] Need Area: Work > Sell
"The difference between the almost right word and the right word is really a large matter. It is the difference between a lightning-bug and lightning!" - Mark Twain

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[Quote No.31191] Need Area: Work > Sell
"Everything you want is out there waiting for you to ask." - Jack Canfield
American motivational speaker, author and trainer.
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[Quote No.31196] Need Area: Work > Sell
"The surest way to gain the confidence of others is to deserve the confidence of others." - Charlie Munger
Lawyer and business partner of one of the richest men in the world, Warren Buffett.
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[Quote No.31237] Need Area: Work > Sell
"Let one who wants to move and convince others, first be convinced and moved themselves. If a person speaks with genuine earnestness the thoughts, the emotion and the actual condition of their own heart, others will listen because we all are knit together by the tie of sympathy." - Thomas Carlyle
(1795 - 1881), Scottish philosopher and author.
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[Quote No.31253] Need Area: Work > Sell
"A man always has two reasons for what he does - a good [sounding] one and the real one." - John Pierpont Morgan
Famous Wall Street banker.
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[Quote No.31258] Need Area: Work > Sell
"[It is important to communicate well.] If all my talents and powers were to be taken from me by some inscrutable Providence and I had my choice of keeping but one, I would unhesitatingly ask to be allowed to keep the power of speaking, for through it I would quickly recover all the rest." - Daniel Webster
(1782 – 1852), leading American statesman.
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[Quote No.31429] Need Area: Work > Sell
"The ability to pay close, uninterrupted attention to a person who is speaking is the hardest - and most important - listening skill of all. It's especially important for salespeople, because it helps you establish a personal connection with your customer [and better understand their deepest needs]. And that, of course, leads to more sales. So how do you do it? Lean forward. Face your prospect directly rather than at an angle. Focus your attention on his face, on his mouth and eyes. Listen without interruption. Listen as though you are hanging on every word the prospect is saying. Listen as if the prospect is about to give you the winning lottery number and you will hear it only once. Listen as if this is a million-dollar prospect who is on the verge of giving you a major order. Listen as if there is no one in the world to whom you would rather listen at this moment." - Brian Tracy
Business consultant
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[Quote No.31430] Need Area: Work > Sell
"Not brute force but only persuasion and faith are the kings of this world." - Thomas Carlyle

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[Quote No.31470] Need Area: Work > Sell
"For every sale you miss because you are too enthusiastic, you will miss a hundred because you are not enthusiastic enough." - Zig Ziglar

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[Quote No.31496] Need Area: Work > Sell
"Of all the things you do to produce a sale, nothing equals your headline when it comes to pushing response through the roof. [Asking a question about a benefit your product can provide is very effective.]" - Clayton Makepeace
Respected copywriter.
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[Quote No.31591] Need Area: Work > Sell
"In business, your name is - at the most basic level - all you've got. So whenever you sell anything, you must make sure it is of the highest quality, it is backed up by top-notch customer service, and that you don't just deliver on all the promises you make in your advertising... you over-deliver. When you do make a mistake (it happens), you must do everything you can, as quickly as you can, to make it right." - Jason Holland

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[Quote No.31612] Need Area: Work > Sell
"It is not from the benevolence of the butcher the brewer, or the baker that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity, but to their self-love, and never talk to them of our own necessities, but of their advantages." - Adam Smith
Famous economist and philosopher. From his book, 'The Wealth of Nations'.
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[Quote No.31623] Need Area: Work > Sell
"Muscle can split a shield and even destroy life itself but only the unseen power of love can open the hearts of man and until I master this act I will remain no more than a peddler in the market place. I will make love my greatest weapon and none on who I call can defend upon its force... my love will melt all hearts liken to the sun whose rays soften the coldest day." - Og Mandino
(1923 - 1996), American motivational author and speaker.
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[Quote No.31653] Need Area: Work > Sell
"When I was young I observed that nine out of every ten things I did were failures, so I did ten times more work. [The same principle has been applied by many salespeople to make themselves successful.]" - George Bernard Shaw

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[Quote No.31667] Need Area: Work > Sell
"I remember being asked by someone interviewing me if I had a 'must-have' list for a good piece of sales copy. I hit all the basics in my answer... - 1. Benefits - 2. More benefits - 3. Specific and even shocking stats and proof - 4. Third-party validation of your claims - 5. Credibility-building testimonials - 6. Some track record of product success - 7. A nice strong offer and airtight guarantee - 8. A firm push to get the order" - John Forde
Copywriting expert who writes a free e-letter, Copywriter's Roundtable.
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[Quote No.31772] Need Area: Work > Sell
"The harder I work the luckier I get!" - Samuel Goldwyn
(1882 - 1974), American film producer and founder of the film studio, MGM.
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[Quote No.31795] Need Area: Work > Sell
"We receive what we ask for." - Elbert Hubbard

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[Quote No.31826] Need Area: Work > Sell
"Effective communication is 20% what you know and 80% how you feel about what you know." - Jim Rohn

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[Quote No.45359] Need Area: Work > Sell
"Charisma is the transference of enthusiasm!" - Ralph Archbold

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[Quote No.31867] Need Area: Work > Sell
"Advertising is the very essence of democracy [choice]." - Bruce Barton

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[Quote No.31883] Need Area: Work > Sell
"Our greatest lack is not money for any undertaking, but rather ideas. If the ideas are good, cash will somehow flow to where it is needed." - Robert H. Schuller

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[Quote No.31920] Need Area: Work > Sell
"Be friendly and cheerful when trying to be of service. Try to understand their situation. Ask about the person's experiences, needs and desires in relation to your type of product. [If necessary for the product you sell ask for a short visit when you are in their area to get this information and include a physical or emotional benefit they will find meaningful whether they want to go ahead or not]. The questions allow you to detail the end result that they are looking for and to check if they agree. Then you can describe your own product and how each feature, especially any that are unique, has a benefit that meets each of the points they desired and agreed on. Include examples, stories and demonstrations where they participate to help their understanding. At appropriate moments ask for their thoughts. At the end ask if they can see themselves benefiting from the product or service. If yes then help them choose between all the alternatives relating to the product or service, extras, delivery dates and times as well as the means of paying. If no, it would be natural for you to act a little surprised, laugh, nod with acceptance and then say something like 'That's fine. It's not right for everyone, immediately. I'm sure you have your reasons. Is it [list the things you know they liked]? This will encourage them to explain. Then you may discover that there is something you forgot to mention or explain clearly and you can correct that. It is important though not to make the person feel uncomfortable and to leave them feeling good about themselves, you, your company and product and the time you have shared together, so that they will be happy to see you in the future or think of you the next time they or someone they know needs a similar product." - Seymour@imagi-natives.com

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[Quote No.31938] Need Area: Work > Sell
"There are no hard times for good ideas." - H. Gordon Selfridge

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[Quote No.31952] Need Area: Work > Sell
"Let the ideas clash but not the hearts!" - C. C. Mehta

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[Quote No.32009] Need Area: Work > Sell
"Your ability to negotiate, communicate, influence, and persuade others to do things is absolutely indispensable to everything you accomplish in life." - Brian Tracy

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[Quote No.32041] Need Area: Work > Sell
"Rather than being just another vendor asking for money, become an ally in their fight by giving them good ideas on how to succeed. They will appreciate it, and will reward you with as much business as they can." - Michael Masterson
Highly successful entrepreneur.
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[Quote No.32049] Need Area: Work > Sell
"There is a real magic in enthusiasm [for life, people and your product]. It spells the difference between mediocrity and accomplishment." - Norman Vincent Peale

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[Quote No.32099] Need Area: Work > Sell
"The man who stops advertising to save money is like the man who stops the clock to save time." - Thomas Jefferson

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[Quote No.32119] Need Area: Work > Sell
"Catch on fire with enthusiasm and people will come for miles to watch you burn." - John Wesley
(1703 - 1791), British preacher and founder of Methodism.
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[Quote No.32144] Need Area: Work > Sell
"The most valuable skill in business is the ability to sell." - Michael Masterson
Highly successful entrepreneur.
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[Quote No.32145] Need Area: Work > Sell
"It doesn't matter what you're selling or whether you're doing it in person, on radio/TV, in an e-mail newsletter, or via direct mail. When it's time to close the sale, you ask your prospect... 'What can I do to make this work for you?' I know... it sounds like a used-car pitch. But let me explain the logic behind it. The best salespeople understand that, in order to make a sale, they have to first understand what the prospect wants or needs. When you really understand what it's going to take to 'make it work' for your prospect, you'll be able to craft an irresistible offer. How do you find out what it will take to make a deal work for your prospects? Ask them! Most of the time... they'll tell you. And, most of the time, it will be doable on your end. What happens if they ask for something outlandish? In that case, you're probably not working with a serious buyer. Don't waste your time. Just say, 'Sorry. The best I can do is...' and let 'em walk. There are plenty of other prospects out there. Once you understand how to apply the 'What can I do to make this work for you?' technique, new opportunities will open for you - whether you use it to sell your own products or someone else's." - Michael Masterson
Highly successful entrepreneur, who has sold advertising space as well as mobile homes among other things.
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[Quote No.32157] Need Area: Work > Sell
"Skill is fine, and genius is splendid, but the right contacts are more valuable than either." - Arthur Conan Doyle
Doctor and famous author, who created the Sherlock Holmes detective character.
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[Quote No.32158] Need Area: Work > Sell
"The quality and quantity of your contacts and your relationships will have more to do with your success than perhaps any other factor. Knowing the right people and being known by them can open doors for you that can save you years of hard work." - Brian Tracy
Information marketing superstar and self-development guru.
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[Quote No.32159] Need Area: Work > Sell
"One of my biggest business assets has been the 'big-name' relationships I've created and nurtured over the years. [Once you can prove your worth to them they can help their many friends to get the superior help you provide and everybody wins.]" - Alex Mandossian
CEO of Heritage House Publishing Inc.
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[Quote No.32160] Need Area: Work > Sell
"The 'A Prospect' Advantage: No matter what you're selling, your job will be a lot easier of you target your marketing efforts to 'A' prospects. By that I mean pre-qualified buyers - people who have already purchased what you're selling. Ideally, they've done it recently (and often). 'B' prospects are people who have shown an interest in what you're selling - maybe by calling a toll-free number, sending an e-mail, or writing a letter to ask for more information. They're interested, and they've acted on that interest. That's great. But they're not nearly as valuable to you as 'A' prospects. Where do you find these primo prospects? First, go to your own list of [satisfied and well serviced] buyers... Then go directly to a company that has successfully sold products like yours [that complement yours]. Rent their mailing lists. Their buyers should respond well to your offer." - Marc Charles
Small-business and marketing expert.
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[Quote No.32161] Need Area: Work > Sell
"Enthusiasm for what you do and what you're attempting to do is a cornerstone of success. Without it, you cannot accomplish much. As Emerson wrote, 'Nothing great was ever accomplished without enthusiasm.' At the same time, being too enthusiastic, too confident, and too positive can hurt you [especially in sales]. It's a matter of balance. " - Matt Furey
An internationally recognized expert in self-development, fitness, and martial arts and president of the Psycho-Cybernetics Foundation, Inc.
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[Quote No.32249] Need Area: Work > Sell
"Consumer information is the fuel that fosters cost-decreasing competition, quality enhancement, and innovation in the marketplace." - Steven R. Eastaugh

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[Quote No.32287] Need Area: Work > Sell
"Success is going from failure to failure without losing enthusiasm!" - Winston Churchill

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[Quote No.32316] Need Area: Work > Sell
"Marketing is the lifeblood of any business. When you are suffering from anemia, you don't need less blood, you need more!" - Michael Masterson
Successful entrepreneur
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[Quote No.32336] Need Area: Work > Sell
"What matters most in building a business is the ratio of new client sales to existing client sales - i.e., resales. This affects the amount of time and energy you put into the front end versus the back end. In the information publishing business, I like the number of new sales to be about 10 times greater than the number of back-end sales. In terms of dollars, the average back-end sale is usually much higher than the average front-end sale. In the investment newsletter business, for example, back-end sales range from $300 to $5,000. Front-end sales range from $20 to $100. If your business made 1,000 back-end sales last year, you should have your marketers establish a goal of at least 10,000 front-end sales this year. Achieving that goal will not be easy. Front-end sales are tough. But it has to be done. Front-end sales are the ones that grow your business. So explain the importance of this to your employees. Then connect the compensation of your key creative and marketing people to those front-end targets." - Michael Masterson
Successful entrepreneur
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[Quote No.32342] Need Area: Work > Sell
"Selling... is not synonymous with pushing or cajoling or tricking or manipulating. Nor is it begging or pleading or bribing. By selling, I mean creating a deep and lasting change in the heart and head of your prospective customer [about the need for and value of your product or service] - a change that initiates a long and profitable relationship between buyer and seller." - Michael Masterson
Successful entrepreneur
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[Quote No.32481] Need Area: Work > Sell
"Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe." - Sir Winston Churchill
(1874 - 1965), British statesman and Prime Minister during World War II.
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[Quote No.32809] Need Area: Work > Sell
"When you go in search of honey you must expect to be stung by bees!!" - Kenneth Kaunda

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[Quote No.32824] Need Area: Work > Sell
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares." - Rosser Reeves

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